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In Kenya, diseases such as cancer and heart problems are increasing rapidly. Alcohol is one of the biggest causes – and at the same time affects families through violence, poverty and insecurity.
But the solution doesn't just start in laws. It starts close to people.
Together with our partner, we work directly in local communities, schools and healthcare settings. Here, local leaders – so-called community alcohol rights monitors – are trained who can identify problems, support families and act when the rights of children and women are violated.
Through conversations in villages and schools, children, young people and adults gain knowledge about how alcohol affects health and living conditions. At the same time, we work together with local authorities and decision-makers to strengthen protection. For example, by introducing taxes and regulations that reduce alcohol consumption.
The media also plays an important role. Through radio, television and social media, knowledge is spread to millions of people, which helps to change norms and behaviors throughout society.
When people are given the knowledge and support to take action, something important happens. More people dare to speak out, more cases of violence are brought to light, and more communities begin to take responsibility for their own health.
This is how public health is built, both locally and nationally.
Alcohol is one of the biggest risk factors for non-communicable diseases (WHO)
Diseases such as cancer and cardiovascular diseases are increasing rapidly
Alcohol contributes to both violence and economic vulnerability
Strong alcohol laws and taxes effectively reduce harm
